Ritvika
Kedia
I’m Ritvika Kedia — a marketer and operations-focused professional with a strong analytical background. After several years in data and insights roles across AI, semiconductors, TMT, and research, I’ve transitioned into marketing and sales at my family’s real estate company in Hyderabad, where I blend communication, customer engagement, and structured business management with a growing data-led mindset.
About Me
I previously worked at Zeki Research as a Data & Insights Analyst, where I specialized in SQL-driven analysis, data quality assurance, and insight reporting across AI, semiconductor, and technology domains. Before that, I worked at Analysys Mason, where I produced published research on consumer behavior and energy markets.
In my current role, I oversee account management, customer documentation, site visit tracking, marketing activity coordination, and the sales team’s work. My goal is to blend my analytical experience with real-world marketing execution — from managing leads and improving customer experience to building the brand’s presence through structured campaigns and consistent communication.
I’m also learning more about marketing strategy and consumer psychology in real estate while gradually bringing data practices into everyday tracking, reporting, and team efficiency. Outside of work, I’m passionate about technology, human behavior, and creative expression, and I enjoy projects that combine analysis, storytelling, and design.
Right now I’m focused on
- Reintroducing data-driven practices into real estate operations
- Improving lead tracking, reporting, and customer journey visibility
- Building a premium and consistent brand presence through campaigns and content
Why this layout works
The persistent top bar keeps About Me, Experience, and Portfolio always one click away, making the page feel more polished, easier to scan, and more intentional to navigate.
Experience
Marketing, Sales & Operations — Family Real Estate Business
- Oversee site visit coordination, customer documentation, lead tracking, and follow-up systems.
- Support sales execution while improving organization across accounts and day-to-day workflows.
- Coordinate marketing activity and brand communication with a more structured, data-aware mindset.
Data & Insights Analyst — Zeki Research
- Worked on SQL-based analysis, data QA, and insight generation across AI, semiconductor, and TMT sectors.
- Built reliable reporting processes and synthesized complex datasets into clearer narratives for stakeholders.
- Strengthened analytical thinking, precision, and comfort working across technical and research-heavy topics.
Research Analyst — Analysys Mason
- Contributed to published research covering consumer behavior, telecom themes, and energy markets.
- Developed strong writing, synthesis, and market interpretation skills through structured long-form work.
- Built a foundation in translating research into commercially useful insight.
Academic & Early Experience
- BSc in Psychology — grounding in consumer behaviour, attention, and decision-making.
- Customer Service Volunteer — Cancer Research UK: provided store support and developed strong communication skills.
Portfolio
Data Projects
Analytics systems, dashboards, SQL workflows, and data storytelling built for operational clarity.
- SQL analysis
- Reporting dashboards
- QA workflows
Articles
Published writing, research commentary, and long-form narratives that translate insight into perspective.
- Published research
- Market commentary
- Narrative writing
LinkedIn Projects
Campaign planning, content calendars, and audience-facing brand communication for consistent growth.
- Content calendars
- Campaign concepts
- Brand storytelling
Future Additions
Reserved space for case studies, presentations, creative experiments, and new portfolio proof points.
- Case studies
- Presentation decks
- Visual stories