About Me
I previously worked at Zeki Research as a Data & Insights Analyst, where I specialized in SQL-driven analysis, data quality assurance, and insight reporting across AI, semiconductor, and technology domains. Before that, I worked at Analysys Mason, where I produced published research on consumer behavior and energy markets.
In my current role, I oversee account management, customer documentation, site visit tracking, marketing activity coordination, and the sales team’s work. My goal is to blend my analytical experience with real-world marketing execution — from managing leads and improving customer experience to building the brand’s presence through structured campaigns and consistent communication.
I’m also learning more about marketing strategy and consumer psychology in real estate while gradually bringing data practices into everyday tracking, reporting, and team efficiency. Outside of work, I’m passionate about technology, human behavior, and creative expression, and I enjoy projects that combine analysis, storytelling, and design.
- Reintroducing data-driven practices into real estate operations
- Improving lead tracking, reporting, and customer journey visibility
- Building a premium and consistent brand presence through campaigns and content
Experience
2025–PresentMarketing & Operations Lead — Jain's Central Park East
- Manage daily operations across sales, accounts, and customer coordination for an 8-acre real estate project.
- Track site visits, revisits, prospect engagement, and bookings.
- Oversee weekly marketing initiatives including exhibitions and LinkedIn content.
- Coordinate with pre-sales to resolve customer issues and improve conversion processes.
- Created and managed the official LinkedIn page and content calendar, while leading customer engagement at exhibitions to generate qualified leads.
2023–2024Data & Insights Analyst — Zeki Research
- Produced 4 flagship reports and multiple client presentations.
- Processed and validated large datasets using SQL, R, dbt, and AWS Athena.
- Achieved 90%+ accuracy across cleaning, loading, and QA processes.
- Conducted industry, country, and career-stage analysis using statistical metrics.
- Built visual dashboards with Power BI and Flourish and created LinkedIn content achieving 200+ impressions weekly.
2022–2023Research Analyst — Analysys Mason
- Published 5+ industry articles and presentations on AI, consumer behaviour, and global energy markets.
- Contributed to market sizing, forecasting, and competitive analysis.
- Built data-backed narratives in collaboration with senior consultants.
Additional ExperienceVolunteer Roles
- STEM Volunteer — Primary School STEM Group: delivered hands-on STEM sessions and supported lesson planning.
- Customer Service Volunteer — Cancer Research UK: provided store support and developed strong communication skills.
Portfolio
A premium mindmap-inspired portfolio hub designed to hold future work across analytics, writing, and professional brand projects. Each folder below is a placeholder area where files, links, case studies, decks, or media can be added later.
Data Projects
SQL analysis, dashboards, reporting workflows, QA processes, and data storytelling case studies.
Articles
Published research, written insights, market commentary, and long-form narrative work.
Portfolio MapRitvika’s Work
LinkedIn Projects
Content calendars, campaign concepts, company page management, and audience-facing brand work.
Future Additions
Room for selected marketing campaigns, operations systems, presentations, and visual storytelling pieces.